LIZTLI
LIZTLI
How might we create a product that promotes the expansion of Ulama, while solving for high-contact areas
Promotes the expansion of the sport.
Hopefully see it in the Olympics one day.
“THE TOUGHEST PART OF THE GAME IS AT THE BEGINNING, BECAUSE YOU CAN GET VERY BAD BRUISING”
User Persona: Martín Ramírez
Age: 28
Location: Sinaloa, Mexico Occupation: Community sports coach / Ulama organizer Experience
Level: Intermediate to advanced player, competes locally
Equipment: Usually plays in shorts with leather for protection.
Goals:
- Improve performance during games without worry of getting hurt.
- Feel culturally connected and proud while playing
- See Ulama taken seriously as a modern sport
Pain Points
- Lack of options designed specifically for Ulama’s demands
- Not connected to the sport
- Current options feel generic and culturally detached
